Chipotle case study essay example
There is truly a unique dining experience to talk about at Chipotle that draws patrons back for more. Westover Electrical, Inc. Chipotle would likely see an initial increase in its operating costs due to such campaigns, but if done properly could achieve economies of scale down the road.
This has already been seen in the London store, which was one of the first to offer wheat-based tortillas and also has smaller portions than its American counterparts. If Chipotle could market itself properly in foreign countries, then it would be able to expand at a rapid pace.
Chipotle food with integrity case study
Chipotle has the opportunity of expanding their network via social media better than competitors. International expansion will force Chipotle to use new suppliers, and the company can learn not to be highly dependent upon established suppliers. Chipotle executives immediately and voluntarily searched to understand what happened, how it happened, and directed their focus on developing new practices to prevent the outbreaks from happening again. Show More a Does Chipotle have any core competencies and, if so, what are they? These core competencies have helped Chipotle grow into the company that it is now. Because of good human resource management, many crew members were able to grow and become salaried or hourly managers. The large number of outlets also makes it difficult to ensure that company standards are met and maintained thus some outlets have lagged behind leading to embarrassing incidents like the norovirus outbreak in Kent, Ohio. The money that MacDonald's had pumped into the company in was well used to fund the initial expansion and opening of new restaurants that saw the company restaurants rise in number from 18 in to in . Relatively simple business model for a competitor to copy. Words: , Paragraphs: 14, Pages: 6 Publication date: March 09, Sorry, but copying text is forbidden on this website! With a modern theme of bamboo or stained concrete flooring, pendulum lighting, and outdoor patios where available, Chipotle has reduced the cost of building and maintaining new establishments but still managed to keep the aesthetically pleasing, not-so-fast food ambiance. Immigration increases the population that consume these type of specialty foods. Regaining Trust Chipotle executives must prove to consumers they are sympathetic and willing to make changes in the way food preparation is handled. I have just brought in…. Lastly, Chipotle could have problems with its supply chain logistics.
Another way Chipotle differentiates from the competition is through human resource practices. In spite of the rigorous aspects and challenges of rapid expansion, the company managed to be ranked as the eighth fastest growing company in the US based on sales in and improved this to be ranked at position three in with a daily customer base of overcustomers.
The company has also been implicated with the crime of employing people using fraudulent papers especially in its outlets in Minneapolis.
It is next important to explore the financial metrics associated with international expansion. Chipotle executives immediately and voluntarily searched to understand what happened, how it happened, and directed their focus on developing new practices to prevent the outbreaks from happening again.
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